learn steve jobs' presentation secrets.
an example: "A demo. Neuroscientists have discovered that the brain gets bored easily. Steve Jobs doesn't give you time to lose interest. Ten minutes into a presentation he's often demonstrating a new product or feature and having fun doing it. When he introduced the iPhone at Macworld 2007, Jobs demonstrated how Google Maps worked on the device. He pulled up a list of Starbucks stores in the local area and said, "Let's call one." When someone answered, Jobs said: "I'd like to order 4,000 lattes to go, please. No, just kidding."
more here
Friday, November 6, 2009
Wednesday, November 4, 2009
ex-ad guy makes the world smile
after selling his agency, brian mullaney started smile train, an international charity that provides cleft-lip and cleft-palate surgery to children around the world.ad age article here
espn and toshiba bypass agency
ESPN have helped toshiba (with no ad agency in sight) to create a new campaign to show how ESPN fans could use their products.
ad age article here
Tuesday, November 3, 2009
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